About Us
Our Story
Founded by Nate DuBois in 2021, Legend Initiative is a Marketing and PR agency that creates and executes integrated media strategies that help mission-driven brands become iconic, influential and impactful across industries.
However, our vision extends beyond marketing. Our ultimate goal is to establish Marketing & PR studios across the U.S., that empower young creatives from marginalized communities to harness their talents, reshape their narratives, and change their circumstances. We believe that strategic storytelling and cultural innovation are key to reshaping our communities and building legacies.
If you’re ready to elevate your marketing strategies and execution join our membership program. Or become an affiliate and help us grow this movement into something even greater.
Our Values
Collaborate
At the heart of success is a collaborative effort both internally and externally. Teamwork makes the dream work and we embody that every day.
Move with Clarity
We believe that clarity is what separates those that can stand the test of time and those that fade away. That is why we operate with absolute clarity in every action we take.
Innovate
Becoming stagnant and complacent is not an option. We constantly strive to push the boundaries of what is possible.
Give Back
Whether it's time or resources, we believe that giving back to the community is a necessity.
Inspire Others
A great organization inspires others to do better, think better, and be better. We ensure our actions and vision inspire others.
The 12 Laws
From understanding your audience’s core values to crafting a compelling brand story, the 12 Laws of Brand Resonance breaks down the essential principles and complex nuances of brand marketing that lead to a strong emotional connection between a brand and its audience.
Our Process
Strategy & Innovation
We conduct an in-depth analysis of your business and industry’s trends, behaviors, and metrics then use that info to predict market patterns and form innovative strategies.
Integrated Media
We use advance omnichannel media strategies and tactics to help you leverage your brand to build a strong market position and connect you with the right opportunities.
Monopolization
We use your unique strengths to carve out a niche that sets you apart from the competition making your brand the go-to for your industry.