About Us
Origin Story
Founded by Nate DuBois in 2021, Legend Initiative is a Strategic Branding & Communications agency that was created to address the gap between business and community. Our goal is to connect and amplify cultural impacts so that business stand for more than just making money.
That’s why we partner with ambitious, mission-driven founders and companies to develop and execute integrated marketing strategies that help them build their authority, connect with audience and shape the culture around them.
Our vision also extends beyond marketing. We are establishing Brand studios across the U.S., that empower young creatives from marginalized communities to harness their talents, reshape their narratives, and change their circumstances.
Our Values
Collaborate
At the heart of success is a collaborative effort both internally and externally. Teamwork makes the dream work and we embody that every day.
Move with Clarity
We believe that clarity is what separates those that can stand the test of time and those that fade away. That is why we operate with absolute clarity in every action we take.
Innovate
Becoming stagnant and complacent is not an option. We constantly strive to push the boundaries of what is possible.
Give Back
Whether it's time or resources, we believe that giving back to the community is a necessity.
Inspire Others
A great organization inspires others to do better, think better, and be better. We ensure our actions and vision inspire others.
The 12 Laws
From understanding your audience’s core values to crafting a compelling brand story, the 12 Laws of Brand Resonance breaks down the essential principles and complex nuances of brand growth that lead to a strong emotional connection between a brand and its audience.
A Few Case Studies
1838 Black Metropolis
Recognizing the importance of creative and diverse content on social media,
