About Us
Our Story
Founded by Nate DuBois, Legend Initiative is a marketing and PR agency that specializes in brand and media architecture. Our mission is to bridge the gap in business between marginalized groups and their counterparts, with a focus on Black-owned companies and creators. We believe that strategic storytelling, integrated media, and cultural innovation are key to reshaping industries and building legacies.
To make this impact, we offer campaigns and memberships that provide comprehensive solutions including integrated marketing, PR management, media production, strategy development and educational resources.
While serving clients throughout the U.S, we are constantly moving towards our goal and creating a movement that emphasizes the use of strategy and storytelling to change the world.
Our Values
Collaborate
At the heart of success is a collaborative effort both internally and externally. Teamwork makes the dream work and we embody that every day.
Move with Clarity
We believe that clarity is what separates those that can stand the test of time and those that fade away. That is why we operate with absolute clarity in every action we take.
Innovate
Becoming stagnant and complacent is not an option. We constantly strive to push the boundaries of what is possible.
Give Back
Whether it's time or resources, we believe that giving back to the community is a necessity.
Inspire Others
A great organization inspires others to do better, think better, and be better. We ensure our actions and vision inspire others.
The 12 Laws
From understanding your audience’s core values to crafting a compelling brand story, the 12 Laws of Brand Resonance breaks down the essential principles and complex nuances of brand marketing that lead to a strong emotional connection between a brand and its audience.
Our Process
Strategy & Innovation
We conduct an in-depth analysis of your business and industry’s trends, behaviors, and metrics then use that info to predict market patterns and form innovative strategies.
Integrated Media
We use advance omnichannel marketing and PR tactics to help you leverage your brand to build a strong market position and connect you with the right opportunities.
Monopolization
We use your unique strengths to carve out a niche that sets you apart from the competition making your brand the go-to for your industry.