Intel

Core Solutions

Phase 1: Getting Intel

If you’re familiar with tech, you know people care about three things: how it can change the world, how it can shape the future, and how cool it looks while doing the other two. To tap into these priorities, we conducted quick 2–3-minute interviews with employees and company executives. The insights and content gathered from these conversations enabled us to develop an effective strategy to connect with Intel’s target audience.

 

Phase 2: Intel + Strategy = Legend

Intel’s previous content struggled to captivate its audience, with less than 3% engagement compared to their follower count—well below Legend’s standards. We set out to change that by completely overhauling their content strategy. Our focus shifted to increasing user-generated content (UGC), incorporating live content, and creating engaging reels that showcased both Intel’s products and the real-world solutions they provide. Our goal was to demonstrate that Intel isn’t just a tech company, but a true partner for businesses, driving value and innovation.

Don’t Stop Here

More To Explore

In My Feels

In My Feels is one of the few organizations helping others collide with their destiny. Their mission statement almost guaranteed their approval to our Legend Elite program.

GC Diversity Initiative

In the spring of 2023, Gloucester County’s Prosecutor’s office authorized an initiative to foster more diversity in their ranks. They wanted to break down the barriers between police departments and marginalized groups. To help support this initiative, Legend was tasked with the content strategy and development of their digital media platforms.

Spotify (Future)

Spotify’s executives said they saw the company was moving away from their core values and they wanted to transform Spotify back to what it was truly meant to be, a hub that empowers artists.