Core Solutions
- Content Strategy
- Social Media Strategy
- E-Mail Marketing Strategy
- Surveys & Polls
Tag us
Intel, one of the world’s leading chip producers, recognized an opportunity for growth as they expanded into the AI space. This insight led their marketing partner, Tag, to approach us. Understanding that to transcend their industry, Intel needed to connect with and truly resonate with their audience, we were brought on to develop a comprehensive Social Media Strategy that emphasized create engagement and video content.
Phase 1: Getting Intel
If you’re familiar with tech, you know people care about three things: how it can change the world, how it can shape the future, and how cool it looks while doing the other two. To tap into these priorities, we conducted quick 2–3-minute interviews with employees and company executives. The insights and content gathered from these conversations enabled us to develop an effective strategy to connect with Intel’s target audience.
Phase 2: Intel + Strategy = Legend
Intel’s previous content struggled to captivate its audience, with less than 3% engagement compared to their follower count—well below Legend’s standards. We set out to change that by completely overhauling their content strategy. Our focus shifted to increasing user-generated content (UGC), incorporating live content, and creating engaging reels that showcased both Intel’s products and the real-world solutions they provide. Our goal was to demonstrate that Intel isn’t just a tech company, but a true partner for businesses, driving value and innovation.
