Core Solutions
- New Website
- Social Media Marketing
- Public Relations
- Strategic Messaging Plan
- Strategy & Consulting
When you walk with purpose, you collide with destiny.
The words above embody the meaning of what it is to become a Legend and In My Feels is one of the few organizations helping others collide with their destiny. Their mission and vision is what attracted our team and almost guaranteed their approval to our Legend Elite program.
Through this program we were going to turn the “In My Feels” organization into a national movement.
Phase 1: Website Creation
The first phase of the program involved creating a website to serve as the foundation for their digital presence. While they were already active on Instagram, they knew that relying solely on social media was not enough to effectively scale their company’s brand. With the website successfully launched, they moved on to the next phase of their plan.
Phase 2: Content Marketing
During the second phase of the program, we narrowed down the content pillars and platforms we wanted to focus on for the next six months.
We created a comprehensive document outlining the type of content, design direction, and posting schedule for each platform.
Given the charismatic nature of In My Feels and their CEO, our main objective was to showcase their personality and garner support for the movement they were creating. As a result, we decided to focus our efforts on TikTok, YouTube, and Instagram.
Phase 3: Building a Community
During this phase, we reached out to event spaces across South Jersey and Philadelphia to host an event called “The Glowing.”
“The Glowing” was designed to target Gen Z and Millennials, offering participants an opportunity to engage with the team, share their stories, network, play games, and learn what it means to “Glow Through” struggles.
This experiential marketing project not only connected them with the target audience but also provided the CEO, Dei’jah Christine, with influential connections that would play a pivotal role in the solutions we provided during Phase 4 of the program.
Phase 4: The Expansion
To be continued……
