News, Articles and Thoughts
“Paid media is cool but if it isn’t combined with earned media your tactics isn’t going to resonate how it should.” Nate DuBois CEO of Legend Initiative A Game-Changer for Brands In business, it’s easy to overlook the true power of public relations (PR). Truth is, it’s often seen as a supplementary strategy but PR […]
Hidden Benefits of PR Read More »
“Integrated marketing is like building a romantic relationship with your audience. You can’t just say they look nice and expect them to like you. You have to buy them flowers, take them out, listen to them, meet their family, etc.” Nate DuBois CEO of Legend Initiative Why Integrated Marketing is the Key To Building a
Integrated Marketing & Brand Building Read More »
The Collaborative Art of Innovation Author: Ava Cortez, Communication Strategist As a teen, my hate for school was at an all-time high. The waking up early, smelly bus rides, and 12 pages of homework a day (I might be exaggerating. MIGHT) weren’t my thing. However, there was one week when all those cons were
Fostering a Culture of Creativity Read More »
“A moment in time. A memory for life.” The Key To Building Transcendent Brands Author: Nate DuBois, Legend Initiative CEO Do you know the problem in business right now, there are just too many businesses? If you haven’t noticed, people’s attention span is at an all-time low and with hundreds of businesses saturating the
Creating Moments in Time Read More »
Futurecasting is not about making crystal-clear predictions of the future; it’s about the ability to anticipate trends, challenges, and opportunities or, in sports terms, see the play before it happens.
Seeing Past the Future Read More »
Sunny days, everybody loves them. Tell me, baby, can you stand the rain? Storms will come.This we know for sure (This we know for sure). Can you stand the rain? New Edition Maneuvering a Crisis and Protecting Trust Author: Nate DuBois, The CEO of Legend Initiative See that quote above? It’s a snippet from one
“Marketing is no longer about the stuff you make, but the stories you tell.” — Seth Godin The Art of Controlling the Narrative Author: Legend Team Have you ever heard the saying ‘Your perception is reality’? Well, this statement is true. In an era of instant information and rapid opinions, how others perceive you is
Your story, your impact Read More »
“Those who disrupt their industries change consumer behavior, alter economics, and transform lives.” ― Heather Simmons, Reinventing Dell Breaking the Mold When was the last time you took a risk? When was the last time you tried something new at your favorite restaurant? What about the last time you switched up your routine and went
Disruption Drives Innovation Read More »
“Alone we do so little; together we can do so much.” ~ Helen Keller A Pathway to Market Dominance As a business owner you know that the key to your company’s longevity is growth and you also know that achieving growth by yourself is easier said than done, especially in a crowded market. This is
Expansion through Collaboration Read More »
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